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For an estate agent marketing campaign to be successful, you need to find a way to differentiate your business and make local residents take notice – so why not move away from the more obvious leaflet styles and try out our historic postcards?
We’ve all got a natural sense of curiosity, and historical images of a place you already identify with are both interesting and engaging. By selecting our historic postcards for your marketing campaign, you create an instant connection with your target audience, providing something that’s relevant and much more likely to be kept and possibly even displayed.
Of course the key objective of any marketing activity is to build brand visibility and recognition, so distributing something that’s more likely to be retained makes perfect sense.
Your estate agent marketing campaign needs to be personal to you, so we’ve acquired access to an extensive library of historical images from towns and cities all over the UK. With photos spanning decades, every household that receives your historical postcard campaign will love the chance to see what their local area looked like 50 or 100 years ago!
These photos become a real talking point for the family, and a great way to see what your local high street or landmarks looked like ‘back in the day’. Straight away they draw attention because they’re recognisable places but with marked differences – old-fashioned cars, traditional sign writing, trolley buses, horse and carts and none of the modern paraphernalia we usually see on our local journeys.
Stepping back in time is always interesting, and our historic postcards are designed to ensure that the image is the star of the show. While your business branding is also important, retention really is the aim of the game with this collateral – so we tend to go lightly on your branding and message on the front of these printed items.
Because image is everything with these campaigns and they’re relevant to the recipients’ everyday life, they’re likely to be shared with partners or children so they can ‘spot the difference’ between then and now – which is far more effective than something that may quickly end up in the bin!
We’ll help you to find a fantastic image of your local area, or give you the opportunity to browse the library yourself.
Your historic postcard design will just have some light branding on the front, utilising the back for your core sales message.
We generally recommend design 2500 in a postcard style, or 2927 with an iPad/iPhone display to mix in the old and new for your back print.
Because the images are licensed, we’re only able to use the photo you choose on a specific print run, rather than give you the image to use freely. The licence adds an additional £80 to the cost of 10,000 leaflets, making a total of £555 for 10k postcards.
If you’d like to order your historic postcards featuring scenes from your local area for your next estate agent marketing campaign, please call us on 01234 333820 and we’ll be happy to help.
